• And Now For Something Thoroughly Modern
  
• Customer Service Legends
  
• I Expect to Be Impressed by Your Advertising
  
• Help YOU Help You!
  
• Traffic Tracking Benefits Everyone
  
• Marketing Trends Aren’t Just For New Construction
  
• Smooth Move: Guard Your Residents Against Moving Debacles
  
• Why Fill Out the Guest Card Yourself?
  
• You Had Them Until the E-Mail
  
• Who You Talkin’ To? Knowing Your Demographics
  
• Musical Chairs at Work
  
• Close the Door on Concession Selling
  
• Building a Better Brochure
  
• Balance Your Success (coming soon!)
  
• Creating Value Where You May Not Have Thought It Existed
  
• Telephone Techniques for the Small Property (coming soon!)
  
• The Lost Art of the Sales Letter (coming soon!)
  
• If They’re Lookin’, They’ve Already Left (coming soon!)
  
• Get Inside Their Heads (coming soon!)
  
• Your Website Sucks: and Here’s How to Fix It (coming soon!)
  
• You Want Responsible Pet Owners (coming soon!)
• PERMISSION TO REPRINT / AUTHOR BIO
  

Check back for additional articles or send us an e-mail if you are looking for a specific topic.

These articles are provided for use by apartment associations, property management associations and/or property management firms for use in a newsletter or periodical. Each is also available in Microsoft Word® for easier editing. The end of each article has a standard author bio, black and white photograph and word count. For specific details on use and reproduction, click on PERMISSION TO REPRINT above or contact linnea@theapartmentguy.net.

• Ad Smarts
  Effictive & Attractive Community Advertising
• Brochure Builders
  Tips to Building a Successful Brochure
• Close 'em
  Closing Techniques the Pros Use
  
• Keep 'em
  The Keys to Resident Retention
• Front Lines Fair Housing
  Internet Lead to Lease: Guaranteed
  
• No More Specials!
  Moving Away from Concession Selling
• One Up on Follow-Up
  Leasing Through Persistent Communication
• Phone Tactics
  Tips to Success on the Phone
• Creating a Good Corporate Flyer
  
• Creating a Good Format Ad
  
• Creating a Good Locator Flyer
  
• Elements of a Good Corporate Suite
  
• Elements of a Good Leasing Book
  
• How to Use the Guest Card
  
• Typical Furniture Size Chart
  
• Writing an Effective Press Release
• Writing a Good E-mail Response
  
• Writing a Good Sales Letter
  
• EPA's Lead Based Paint Brochure
  
• Sample Marketing Plan
  
• Apartment Guy Guest Card Sample
  
• License to Lease Sheet
  Driver's license sheet reprinted from The Apartment Guide
  
• May We Please See an ID? Sheet
  Table tent explaining why you need a Photo ID to show an apartment.
  
• Product Knowledge Workbook (Word document)
  
• Resident Retention Assessment (Word document)
  
• Telephone Shopping Report (Word document)
• Fair Housing Poster
  (8.5"  x 11" version for your leasing book)
  You can order a full-sized Federal Fair Housing wall poster, in English or Spanish, from HUD by clicking here.
  

Coming Soon!

In Fall of 2008, we will begin offering cd-rom and downloadable courses for fair housing, closing skills, phone tactics and resident retention. There will also be a Multifamily Boot Camp dvd and and Understanding the Fair Housing Law dvd. Please check back soon.

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